Raising Your Innovation IQ Through Insight-Driven Innovation
How do I make sense of the changes in our market?
How might I use our existing know-how (competencies) to enter and flourish in new markets?
How can I surprise and delight my customers with products and services “they have to have”?
Where and why might I be “blind” to new opportunities?
“Think different.” Apple's iconic marketing campaign was highly innovative, with complimentary winks both to its customers—You are different in ways that matter—and to its development teams—We are different (and better) than any other company.1
“Thinking different” is essential to innovation.