6

Experimentation and De-Risking

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I have an idea, but it has risks—how do I move it forward in a smart and risk-managed fashion?

How do I do smart experimentation that helps me with proof of concept or with iteration and improvement of the concept?

I have a business concept, but it has many unknowns. They are slowing up the commercialization efforts (or drawing them to a halt). How can I move it forward?

Let's say you reach the point where your new concept is fully developed—on paper. You are excited. You want to move forward into execution. You see a plausible path forward. You also see uncertainties. You also see risks.

Most organizations ...

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