Innovating While in Market


We want more innovation and “upside” from our new product/service introductions now that they are in market. How can we innovate and “juice” our in-market business model concept(s)?

I have data that my product or service is not succeeding in the market as planned. Did we sufficiently challenge our go-to-market orthodoxies in launching this product?

We want to innovate both while conceiving a business concept and after it launches. How can we “innovate while flying the plane”?

Perhaps you have experienced the euphoria of seeing your new business concept being brought to market after months or years of effort. Now ...

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