Conclusion and Looking Ahead

You know that innovation is difficult. As you've seen throughout The Guide, it is difficult because organizations are structured and managed to execute their current model, and innovation—particularly breakthrough innovation—focuses on creating the new. You seek to create new concepts for the core business, for adjacencies, and for outside the core. There are healthy tensions between a focus on the new and the critically important need to manage and execute today's business. Each is important, and each requires continuous learning.

Your innovation efforts require new learning and frame-breaking perspectives, as well as ongoing learning and iterative exploration. That is why a critical first step is the proactive ...

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