July 2008
Intermediate to advanced
320 pages
7h 26m
English
book
The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
by Scott Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
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CHAPTER 2
Identifying Nonconsumers
THE NOTION THAT someone who doesn’t consume can be a likely target for a booming growth business certainly seems counterintuitive. However, one of the powers of disruptive innovation is that it can greatly expand markets by flinging open the doors to those who historically faced some kind of “constraint” on their consumption.
Indeed, finding ways to connect with nonconsumers is one of the best methods for internal innovators to position disruption as an opportunity instead of a threat. Rather than talking in fire-and-brimstone language about how disruption will destroy a lucrative business line, you can talk in hope-and-glory language about how disruption can be the ticket to create that next lucrative growth ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.