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Solution: Prototype the Minimum “Awesome” Product
If you can increase the number of experiments you try from 100 to 1,000, you dramatically increase the innovations you produce.
—Jeff Bezos, CEO, Amazon.com
IN CHAPTER 4 WE describe how Banco Davivienda (BD) tried—and failed—to reach the large “unbanked” population in Colombia by creating simple bank accounts with lower fees. After its initial, solution-first approach failed, the bank sent teams into poor neighborhoods to understand the problem through ethnography. This fly-on-the-wall approach gave managers a deep understanding of the job-to-be-done and a vision of what the solution would ...
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