6
Business Model: Validate the Go-to-Market Strategy
The scale and speed at which innovative business models are transforming industry landscapes today is unprecedented.
—Alexander Osterwalder and Yves Pigneur, Business Model Generation
GODREJ & BOYCE MANUFACTURING is a 115-year-old company that sells consumer goods in India, most notably household appliances. For years it succeeded by bringing technologies developed abroad, such as refrigeration, to the wealthiest segment of the population. But as low-cost competitors from elsewhere in Asia entered India, Godrej’s market share began to erode rapidly. As company leaders looked for ways to respond, ...
Get The Innovator's Method now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
