Book description
A seminal work on disruption—for everyone confronting the growth paradox.
For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now.
In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.
Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.
Table of contents
- Cover
- Copyright
- IN GRATITUDE
- CHAPTER ONE: THE GROWTH IMPERATIVE
- CHAPTER TWO: HOW CAN WE BEAT OUR MOST POWERFUL COMPETITORS?
- CHAPTER THREE: WHAT PRODUCTS WILL CUSTOMERS WANT TO BUY?
- CHAPTER FOUR: WHO ARE THE BEST CUSTOMERS FOR OUR PRODUCTS?
- CHAPTER FIVE: GETTING THE SCOPE OF THE BUSINESS RIGHT
- CHAPTER SIX: HOW TO AVOID COMMODITIZATION
- CHAPTER SEVEN: IS YOUR ORGANIZATION CAPABLE OF DISRUPTIVE GROWTH?
- CHAPTER EIGHT: MANAGING THE STRATEGY DEVELOPMENT PROCESS
- CHAPTER NINE: THERE IS GOOD MONEY AND THERE IS BAD MONEY
- CHAPTER TEN: THE ROLE OF SENIOR EXECUTIVES IN LEADING NEW GROWTH
- EPILOGUE: PASSING THE BATON
- ABOUT THE AUTHORS
Product information
- Title: The Innovator's Solution: Creating and Sustaining Successful Growth
- Author(s):
- Release date: November 2013
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422196571
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