Skip to Content
The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition
book

The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition

by David Silverstein, Philip Samuel, Neil DeCarlo
October 2012
Intermediate to advanced
432 pages
9h 14m
English
Wiley
Content preview from The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition

Technique 36

Morphological Matrix

Generate solution concepts by combining design alternatives.

 

Morphological matrix combines design options at the subfunction level to help you come up with new solutions. For instance, if you are building a self-driving car, you have many ways to design the car's subfunctions (GPS navigation, voice recognition, external sensors, etc.). Morphological matrix enables you to determine all possible design solutions, including approaches that combine design options in ways you might not have thought of before.

You can use morphological matrix after you have identified your system's subfunctions with the Function Structure technique. Or, if you're following an axiomatic design, morphological matrix will help you translate functional requirements into design parameters. Although the technique itself is easy to use, the team must have significant expertise related to the system to understand its subfunctions and evaluate the design options.

The premise of the term morphology is that by understanding the underlying parts of a system (the system's subfunctions), you will better understand the entire system (the system's overall function). Thus, when you look at a system's morphology, you are essentially asking, “What parts make up the whole?”

Steps

Scenario: In Function Structure (Technique 35), we determined a list of design options for an automatic hair-washing machine. We can use morphological matrix to combine these options into possible solutions ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding

Publisher Resources

ISBN: 9781118331873Purchase book