Chapter | one

A Recent History of Distribution

Distribution has changed so much since the first edition of this book was published in 2007! And it continues to change all the time … but I think it’s best to know where we’ve come from before figuring out where we’re ultimately headed. Thus, I think it’s important to visit what the “story” of distribution really is.

But first things first: by definition, distribution is the process by which a film reaches the marketplace and is made available to its target audience. Practically speaking, distribution means selling your film to theatrical distributors, broadcast networks, DVD companies, and video-on-demand (VOD) platforms.

In today’s market, it is more difficult than ever to get distribution for ...

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