The INSURTECH Book

Insurance Expertise, Family, and Integrity – The Story of SPIXII’s Founding Team

By Alberto Chierici

Co-Founder and CPO, SPIXII

Renaud Million

Co-Founder and CEO, SPIXII

and Emma Pegg

Marketing Executive, SPIXII

SPIXII is a London-based tech startup, founded by Italian-born Alberto Chierici (Alberto C.), French engineer Renaud Million, and Italian-born computer scientist Alberto Pasqualotto (Alberto P.).

Our aim? We want to redefine the relationship that exists between insurers and their customers, and make the process of dealing with insurance simple and transparent.

How are we doing this? We are working with insurers to build an automated digital agent, supported by artificial intelligence technology and behavioural economics. This will help insurers provide a seamless digital experience for their customers.

We all know that we need insurance. But when insurance has been sold from a place of fear, insurers often become the villains rather than the heroes in helping customers live more safely and securely. As SPIXII navigates its second year as a young startup, here are some of the lessons we’ve learnt while building a company whose core premise is to revolutionize the insurance industry.

Defining the Target

Our adventure began in 2012 with friendship. Renaud, my co-founder, was convinced that the current approach used to sell insurance was outdated, and should start with a clear understanding of the customers’ needs. He, in agreement with many of his friends and other digital ...