CHAPTER 5

Your Goals and Values

A small software company decided to acquire a competitor to increase product offerings. The acquiring company had a goal of integrating this company into its current organization, assuming that their own goals and values were aligned. The acquiring company’s goal was to control and increase its market share. The company values included collaborative efforts. Control and collaboration did not align. The mismatch of the acquirer’s own goals and values was troblesome to the owner of the company to be acquired. The acquisition did not happen. There was a significant waste of resources and time on this initiative.

Goals and values complement each other and set the platform for beliefs, mode of work, and your resulting ...

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