O'Reilly logo

The Interview Expert by John Lees

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER TWELVE

Pitching your message

THIS CHAPTER LOOKS AT:

  • How you can communicate short, memorable points at interview
  • Ways of dealing with negative and sticky issues
  • ‘Lifeboat answers’
  • Ways you can influence the things that are said about you when you’re mentioned in a networking conversation

WHAT MESSAGE?

A century ago when we were much more tolerant of the spoken word, you might have listened to a speech lasting two hours and then gone home able to repeat much of the content. In an age of information overload we absorb and transfer relatively simple bursts of information – sound-bites and bullet points. Asked why we choose one brand or another in a purchasing decision, the answer is normally a very brief bundle of facts, emotional ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required