CHAPTER TWELVE

Pitching your message

THIS CHAPTER LOOKS AT:

  • How you can communicate short, memorable points at interview
  • Ways of dealing with negative and sticky issues
  • ‘Lifeboat answers’
  • Ways you can influence the things that are said about you when you’re mentioned in a networking conversation

WHAT MESSAGE?

A century ago when we were much more tolerant of the spoken word, you might have listened to a speech lasting two hours and then gone home able to repeat much of the content. In an age of information overload we absorb and transfer relatively simple bursts of information – sound-bites and bullet points. Asked why we choose one brand or another in a purchasing decision, the answer is normally a very brief bundle of facts, emotional ...

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