CHAPTER THIRTEEN

Getting your story across

THIS CHAPTER LOOKS AT:

  • The power of narrative
  • Applying the storyteller’s art to the interview room
  • Setting the scene and drawing a picture
  • Having the right kind of stories at your fingertips

WHY STORIES WORK

‘Tell stories instead of giving scripted answers,’ writes career coach Sital Ruparelia, ‘authentic stories tailored to individual roles and employers.’

You might feel uncomfortable with the idea of stories, either because you’re not a natural raconteur or because stories seem a long way from the hard world of business and facts. Think again. We’re not talking about ‘telling stories’ in the sense of telling lies. Well-rounded examples command attention, and wake up even the most jaded interviewer. ...

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