June 2008
Intermediate to advanced
304 pages
11h 1m
English
Overview
Bestselling author David Ross has been instrumental in the development of the principles and practices involved in implementing supply chain management in numerous companies across many industries. In this book, he presents a paradigm shift in supply chain thinking. He explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer‘s experience. Rather than focusing on a portfolio of products, this work explains how to focus on the individual customer‘s requirements with the intent of satisfying that customer‘s wants and needs.
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