CHAPTER 4

Presentation Structure

Building Your Road Map

Having established the action your audience should take at the end of your presentation, you now have a destination for your speech. It’s a bit like ­driving a car; if we simply took the most attractive turn at each junction, we would never reach a chosen destination. You now have a way to structure the presentation that will make your audience feel confident that you know what you’re doing. Because you do.

The story you are about to tell needs a start (where the audience is right now) and an end (your destination). When I asked you to define your ­audience, I also asked where they were in relation to your topic.

To recap, the definition of your audience defines the tone of your presentation ...

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