CHAPTER 6

Refining

Letting It Shine

Those great extroverts seem to just pop up on stage and speak fluently, without any preparation. We can do that too, right? Wrong. Let’s take another little diversion.

Before turning to presentation coaching, I ran a creativity company and coached communicators to expand their creativity. I established the route that most creative people take to come up with new ideas. As part of refining the description of this process so that anyone could use it, I tested my theory on a few designers I hold in high regard. Most of them denied that they had a process; they just came up with ideas there and then. However, in observing them at work, I could clearly see that they did have a process, but it was a process that ...

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