In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Alex Murphy’s dream-come-true was fast becoming a nightmare.
With financing from two family members, he had set up his own videography studio. Professional-grade cameras, cutting-edge software, boom mics, an impressive roster of talent—Golden Arm Media had everything going for it.
As the owner and face of the business, that fell to Alex. Unfortunately, like many people who begin with subject matter expertise and then create a business out of it, he didn’t have a knack for sales. In fact, as an introvert, he kind of hated it.