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The Introvert's Edge by Derek Lewis, Matthew Pollard

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1

when introverts fail at sales

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

—DAVID OGILVY, Confessions of an Advertising Man

Alex Murphy’s dream-come-true was fast becoming a nightmare.

With financing from two family members, he had set up his own videography studio. Professional-grade cameras, cutting-edge software, boom mics, an impressive roster of talent—Golden Arm Media had everything going for it.

Except sales.

As the owner and face of the business, that fell to Alex. Unfortunately, like many people who begin with subject matter expertise and then create a business out of it, he didn’t have a knack for sales. In fact, as an introvert, he kind of hated it.

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