2
set the stage(STEP ONE: TRUST AND AGENDA)
If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.
Beth and Amy didn’t have Alex’s problem of establishing rapport. These two women created tech solutions for Fortune 500 companies and were even part of the team that took a tech company public; meeting new people, pushing new ideas, and winning minds over to their way of thinking were all part and parcel of their careers.
They founded an educational technology company before edtech start-ups were even a thing. After getting it off the ground, they began seeking investors to help them launch their platform globally. They ran in venture capital circles and had contacts in the private equity world ...
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