Book description
A dynamic new way to understand intuition, already implemented around the world at top companies and business schools
Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.
Explores the tension between linear efficiency and random play, and the synergy between reason and instinct
Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence
Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry
The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Table of contents
- Cover
- Praise Page
- Title Page
- Copyright
- Epigraph
- Dedication
- Preface
-
Part One: Human Nature Beyond the Conscious Mind
- Chapter 1: The Need for a New Intelligence or the Serious Role of Play
-
Chapter 2: The Power and Purpose of Instinct and Intuition
- Chief Instinctual Officer Wanted
- Instinct and Intuition Can Be Trained
- Prejudice Against Instinct and Intuition
- Instinct, Intuition, and the Brain
- A Closer Look at Intuition
- What Happens When Instinct and Intuition Are Ignored?
- Rituals Are Gateways to Our Instinct
- The New Economy Challenges Logical Thinking
- Pathways Beyond Logic
- Part Two: A Novel Model and Skill Set
-
Part Three: From Theory to Practice
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Chapter 5: A Practical Approach to Driving Innovation for Sustainable Growth
- Unimedia Publishing: Rethinking Hierarchy and Leadership
- SEMCO: Trusting a New Order
- Ralph Lauren Fragrances: Reimagining Value for Your Consumer
- BETC and Evian: Leading with Heart and Mind
- Successful Business Thinking for the New Economy
- QTICS Methodology
- A Path to Accelerated Growth
- A New Path to Success
- Chapter 6: The Intuitive Compass in Action
-
Chapter 7: The Next Generation of Business: Moving from Selling to Serving to Leading
- Shifting Gears: From Selling to Serving to Leading
- Seventh Generation: Doing Well by Doing Good
- Grameen Bank: Reinventing Lending and Turning Lead into Gold
- Unilever: Including Those Left Behind, and Doing Well in Business
- Matrix: Doing Business for Change
- Summit Series: Ambition Reinvented
- The Millennial Generation: Born into a Nonlinear World
- The Future of Education and Business
- Nurturing Intelligence in Alternative Ways
-
Chapter 5: A Practical Approach to Driving Innovation for Sustainable Growth
- Epilogue
- Decoding Your Intuitive Compass for Decision Making
- Notes
- Acknowledgments
- About the Author
- Index
Product information
- Title: The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct
- Author(s):
- Release date: October 2011
- Publisher(s): Jossey-Bass
- ISBN: 9781118077542
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