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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct by Francis P. Cholle

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Chapter 5

A Practical Approach to Driving Innovation for Sustainable Growth

In the previous chapters, we looked deeply into the importance of playfulness and instinct, the tensions that exist between them, and our desire to achieve results via reason. We have also looked at using the Intuitive Compass to create new and different approaches to getting results in business, and we have seen the impact that Intuitive Intelligence, or the lack thereof, has had on a number of high-profile companies. Now we move from theory to practice and take a look at how the Intuitive Compass and Intuitive Intelligence can be applied to address concrete business situations and deliver satisfactory solutions to succeed in the new economy. As we saw earlier, in this ...

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