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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct by Francis P. Cholle

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Introduction: Why We Need the Intuitive Compass

The world has been doing business the same way for a long time. Although we have always been threatened by boom and bust financial cycles, political conflict, civil and regional wars, and destructive, unsustainable environmental practices, our logical and methodical approach to business has proceeded in spite of those things. But now, businesses, large and small, global and local, are facing an unprecedented level of complexity and unpredictability. The world's social and economic pyramid is crumbling and cracking everywhere we look. An entirely new economic landscape has emerged, characterized by fast-track technology, lower barriers to entry, new consumers with new behaviors, new emerging markets, ...

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