1. The Tweet That Changed My World
Kuala Lumpur, Malaysia, April 13, 2010
“Ladies and gentleman, thank you for your attention over the last two days. I truly hope you feel like you learned something. If you need any help applying what we’ve talked about here, just drop me an email or we can schedule a Skype call.”
And with those words, I concluded my first international social media workshop halfway around the world. Considering that 12 months before that, no one besides me even knew I possessed social media knowledge, that’s no small accomplishment.
So how did I get to Malaysia? And more important, why should you care? Simply put, I made it to Malaysia by changing the way I went about prospecting for business. I deemphasized my traditional, ...
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