On January 9, 2007, Apple, Inc.’s Steve Jobs took the stage at San Francisco’s Moscone West convention center to open the annual Macworld Expo. Close to the 30-minute mark of his presentation, he moved, with these words, to the main subject of the day:
“Today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. The third is a breakthrough Internet communications device.
“A widescreen iPod, a mobile phone, and a breakthrough Internet communications device,” he repeated and repeated again until the crowd finally caught on with a roar.
Rather than describing three separate devices, Jobs was introducing one: the iPhone. ...