CHAPTER 1 Introduction: Using this Book to Build Value

YOUR NEED TO KNOW DIGITAL BUSINESS LAW

To compete effectively in any digital business in a changing world, you need to understand how to use the law to advantage.

This book will empower you to:

Understand the interaction of law, business, and technology.
Exploit emerging technologies and intellectual property (IP) assets.
Negotiate better deals.
Build and reinforce positive relationships ...

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