CHAPTER 20 Content for Digital Media
Content is king.
—Attributed to Sumner Redstone, majority owner of media giant Viacom
The value of the software is proportional to the scale and dynamism of the data it helps to manage.
—Tim O’Reilly in “What Is Web 2.0?” September 30, 2005, published in oreilly.com
IN THIS CHAPTER
This chapter is about how to obtain content with the right to use it. This chapter is for any business that uses digital content. That includes Web sites owners, mobile content providers, multimedia businesses, and digital entertainment companies, including video game companies.
In this chapter, the term “content” is used in a broad sense. It means text, graphic, audible, and video information in digital form. Content includes, ...
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