Chapter 13. Exchange Ideas

“If you have an apple and I have an apple and we exchangethese apples then you and I will still each have one apple.But if you have an idea and I have an idea and we exchangethese ideas, then each of us will have two ideas.”

—George Bernard Shaw

Creativity and Innovation

I previously mentioned that people are fascinated by leadership. Quite possibly, the second-most-popular topic in the business section of any bookstore is innovation and creativity. You will undoubtedly find many variations in the definitions, but creativity, the process of creating new ideas, can be thought of as a subset of innovation, the process of creating new ideas and applying them to a specific situation. Necessity is not necessarily the ...

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