Personal Marketing Plan
Your personal marketing plan is a two-page strategy that summarizes your job search. The Personal Marketing Plan (PMP) you create will provide an overview of your strategy that details how you are going to position yourself in the job market (see Exhibit 9-1). It is a flexible document to be adjusted over time to reflect what you have learned during your job search. Your PMP will serve as a road map to reemployment. I recommend you read it twice each job search day: once at the start and again at the end. Your PMP provides focus and will help eliminate distractions; it will reinforce the key aspects and goals of your job ...
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