CHAPTER EIGHTSTRATEGIC MANAGEMENT
William A. Brown
This chapter explores decision areas that nonprofit managers consider as they work to achieve public benefit outcomes and sustain organizational operations. The strategic management processes seek alignment among management practices and environmental opportunities while identifying priorities for organizational success. The chapter introduces a framework to guide strategic decision making in three areas. Strategic management is a process that comprises strategy formation (What are we going to do?) and strategy implementation (How are we going to do it?) (Hitt, Ireland, and Hoskisson, 2007). Planning relates to strategy formation and is primarily a process that guides conversations about an ...
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