Introduction: UX Rules the Roost
User experience (UX) is the primary driver of competitive advantage in software today. Programs with bad UX just won’t sell, nor will the hardware or services they are supposed to enable.
Good UX is not that hard, but it requires you to think in new ways. This book shows you how, step by step, with examples along the way.
Your Biggest Advantage
UX is the primary driver of competitive advantage in the software industry today. Whether you design and sell software as a product (Microsoft), or use it to sell hardware (Apple) or services (UPS), the user experience of your software is absolutely critical.
Just as smoking in public places was once common, it was once common to force users to contort themselves into ...
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