CHAPTER 4

Planning a Single Project

Patrick is responsible for publishing a monthly magazine for industry professionals. The magazine contains articles on new developments by industry companies. Freelance journalists write articles and supply photographs. In addition, the president writes a monthly column (which is always late), and the executive director writes another. Every issue requires a cover and cover story that focuses on one key person in the industry. The magazine also contains advertising from member companies and by organizations that supply products and services to the industry. The back of the magazine contains regular display ads and a classified section.

The deadline for each issue allows little flexibility. To reach members ...

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