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The Key: How Corporations Succeed by Solving the World's Toughest Problems by Lynda Gratton

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CHAPTER 7

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CREATING RESILIENCE IN SUPPLY CHAINS

Every couple of months, the IKEA catalogue used to thump through my letterbox—before I enjoyed the excitement of the company’s online catalogue. It’s the wunderkind of consumption, a reminder of the supremacy of markets, and a living testament to the power of globalization. It’s also a weighty tome. It’s not unusual for it to have 300 pages. Worldwide, approximately 208 million copies of the catalogue were printed in 2013, more than double the number of Bibles expected to be printed in the same period.1 Within these pages are arrayed a marvelous world bazaar of 12,000 products that could grace homes, ...

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