CHAPTER 1THE C-SUITE EFFECT
C-level executives spend the majority of their time focusing on strategic objectives. Their primary objective overall, however, is to sell more products and services and make their companies as profitable as possible. Basic profit is determined by how much you sell in comparison to the cost of what you buy. When C-level executives make major buying decisions, they take into account the cost to purchase and its effect on a set of simple metrics that they use to help them determine such things as when to buy, the method of payment, and the value to the company relative to the amount spent. In addition, they will often look into the effect that this purchase will have on their financial statements and annual reports. ...
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