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The Keystone Advantage by Marco Iansiti, Roy Levien

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CHAPTER NINE

Integration, Innovation, and Adaptation

Integration is the second foundation for competition in a business ecosystem. Given the dispersed nature of assets and organizations, it is almost tautological to say that integration capability has become essential to innovation. This capability is not only important to ordinary design activities, but also crucial in times characterized by significant innovation and organizational adaptation.

From Empire to Keystone

In April 1999, IBM stunned the computer establishment by announcing a partnership with Red Hat Software, thereby making the Linux operating system integral to IBM strategy. Abandoning its tradition of internal R&D, IBM tied its destiny to an asset developed and maintained ...

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