The Knowing-Doing Gap

Appendix:The Knowing-Doing Survey

The Underlying Idea

THE IDEA BEHIND THIS survey is simple. Company leaders often have an accurate view of what management practices are most important for achieving success, a view developed on the basis of experience, reading, training, and discussions with consultants and other industry participants. Even though leaders know what needs to be done to affect performance, they may be relatively uninformed about the extent to which this knowledge is actually being implemented in the actions occurring in the company. Identifying the gaps between what leaders know should be done and what is actually going on in the company provides an agenda for action. In fact, we maintain that one of the best ways to evaluate training ...