CHAPTER 2
DID YOU NOTICE THATYOUR MOST VALUABLE ASSETS HAVE SHIFTED?
You may notice that this book uses the word “hidden” a lot. It talks about hidden value, hidden waste, and hidden assets. But to businesspeople, it doesn’t seem possible that something, anything of value, can “hide” in today’s competitive environment. This counterintuitive notion of “hidden” is much easier to dismiss than to ponder. Why can’t you find it? Why can’t a competitor find it? A start-up? If true, what on earth could be going on?
These are reasonable questions. And they have reasonable, but counterintuitive, answers. This book provides the luxury of fully explaining, in comfortable detail, how all this “hiding” got started—and how it morphed into the “unchallengeable,” ...
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