CHAPTER 12
MANAGING INDUSTRIALIZATION
Want a little sugar rush of self-indulgent fun? Read the compilation shown in Figure 12-1, what I call “Insanely Great Business Idea Dismissals (IGBIDs) Throughout History.” Why is it so much fun to read this list? Because it is smugly satisfying junk food for the brain’s deepest, most biased cravings: hindsight and overconfidence.
FIGURE 12-1 In retrospect, these business ideas are no-brainers. At the time, however, even the most savvy executives dismissed these “insanely great business ideas” as impractical.
All images from Wikimedia Commons, public domain.
Hindsight bias helps to conjure a dramatic moment: ...
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