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The Language of Success by Tom Sant

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CHAPTER 1

Introduction

Where We’re Going and Why the Trip Is Worth Taking

This book is about words, about the damage that can be done when they are used ineffectively, and about the power to be gained when they are used well. The purpose of this book is to show you how to write more effectively. It’s designed to help you produce the kinds of documents that are likely to be part of your professional life—documents that ask and answer questions, that provide information other people need to do their jobs, that communicate your opinions, or that persuade, instruct, or update. We’ll emphasize e-mail as the primary medium for delivering most of these messages for several reasons. First, e-mail has obviously become the dominant mode of communication ...

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