The Language of Leadership

3Plug In: Leveraging Your Tech Tools

Communicate like you’ve never communicated before to your people . . . Every action you take must be understood by every employee in the place.

—Jack Welch

New technology has dramatically changed how we communicate at work, especially with indispensable tools like email, PowerPoint, digital video, and virtual meeting platforms.

By now, most of us feel pretty comfortable sending emails, throwing together PowerPoint slides, shooting videos with our phones, and even hopping on Zoom calls. Yet, I still encounter leaders underutilizing—and in some cases misusing—these technologies in ways that ultimately undermine their ability to engage and inspire their teams.

Let’s take a closer look at how to leverage these ...