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Job No:11-22360 Title:RP-Language of Graphic Design
12-C59773 #175 Dtp:204 Page:88
082-091_22360.indd 88 12/11/10 1:14 PM
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evaluated and resolved a visual composition
in one scale (on screen) and now expect the
same spatial and visual relationships to be
achieved and maintained at a completely dif-
ferent scale when they are printed out on an
8 1/2
X 11-inch (21.6 X 28 cm) sheet of paper.
This consistently happens often among most
designers today.
We automatically make comparisons
every time we receive sensory information.
Objects are “too hot” or “safe to touch” be-
cause we immediately compare them to our
previous experiences. Additionally ...