April 2011
Beginner
288 pages
13h 45m
English
Content preview from The Language of Graphic Design
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Job No:11-22360 Title:RP-Language of Graphic Design
#175 Dtp:204 Page:122
Job No:11-22360 Title:RP-Language of Graphic Design
#175 Dtp:204 Page:123
(RAY)
122-129_22360.indd 123 11/16/10 5:18:53 PM
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symmetry
12
Symmetry is a fundamen-
tal and timeless principle
of visual perception. In
visual communications,
symmetry conveys balance, stability, and harmony. When visual
elements are completely balanced or centered, they are in a state
of equilibrium where all elements have equal weight. The result
“Symmetry is static—that is to say quiet; that is to say
inconspicuous.”
William addison dWiggins (1880–1956), American, Book Designer, Calligrapher, ...
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