April 2011
Beginner
288 pages
13h 45m
English
Content preview from The Language of Graphic Design
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Job No:11-22360 Title:RP-Language of Graphic Design
#175 Dtp:177 Page:140
Job No:11-22360 Title:RP-Language of Graphic Design
#175 Dtp:177 Page:141
(RAY)
140-149_22360.indd 141 11/16/10 9:41:25 AM
(Text)
141140
“Tension is the great integrity.”
RichaRd BuckminsteR FulleR (1895–1983), American, Architect, Author, Inventor
tension
14
ten·sion \'ten(t)-sh n\ n
3 c: a balance maintained in
artistic work between opposing
forces or elements
The principle of tension
in visual communica-
tions is critical to effective
graphic design. Tension
is primarily a visual, as well as psychological, attention-getting
device. It is also a tenuous balance maintained between ...
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