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th e la n guag e of gr ap hic d es i gn
About the Author
Richard Poulin is cofounder, design director,
and principal of Poulin + Morris Inc., an
internationally recognized, multidisciplinary
design consultancy located in New York City.
His work has been published in periodi-
cals and books worldwide, is in the perma-
nent collection of the Library of Congress,
and has received awards from the American
Institute of Architects, American Institute of
Graphic Arts, Applied Arts, Communication
Arts, Creative Review, Graphis, ID, Print,
Society for Environmental Graphic Design,
Society of Publication Designers, Type Di-
rectors Club, and the Art Directors Clubs of
Los Angeles, New York, and San Francisco.
Richard is a fellow of the Society for
Environmental Graphic Design (
SEGD),
the organization’s highest honor for lifetime
achievement; and past president and board
member of the New York Chapter of
AIGA,
He is also a recipient of a research grant in
design history from the Graham Foundation
for Advanced Studies in the Fine Arts.
Since 1992, he has been a faculty mem-
ber of the School of Visual Arts in New York
City and was formerly an adjunct professor
at The Cooper Union. He has also taught
and lectured at Carnegie-Mellon University,
Maryland Institute College of Art, Massa-
chusetts College of Art, North Carolina
State University, Simmons College, Syracuse
University, University of the Arts, and Uni-
versity of Cincinnati.
He lives in New York City and
Clinton Corners, New York, with his partner
of twenty-one years.
—Anatole France, French Novelist, 1881.
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The Language of Graphic Design
Merriam-Webster’s
Collegiate Dictionary
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© 2011 Rockport Publishers, Inc.
All rights reserved. No part of this book may be reproduced in any form without written permission of the
copyright owners. All images in this book have been reproduced with the knowledge and prior consent of
the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement
of copyright or otherwise, arising from the contents of this publication. Every effort has been made to ensure
that credits accurately comply with information supplied. We apologize for any inaccuracies that may have
occurred and will resolve inaccurate or missing information in a subsequent reprinting of the book.
First published in the United States of America
by Rockport Publishers, a member of Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts
01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Library of Congress Cataloging-in-Publication Data
Poulin, Richard.
The language of graphic design : an illustrated handbook for
understanding fundamental design principles / Richard Poulin.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-1-59253-676-4
ISBN-10: 1-59253-676-X
1. Graphic arts. 2. Design. I. Title.
NC997.P63 2011
741.6--dc22
2010049318
CIP
ISBN-13: 978-1-59253-676-4
ISBN-10: 1-59253-676-X
Digital edition published in 2011
eISBN-13: 978-1-61060-233-4
10 9 8 7 6 5 4 3 2 1
Design: Poulin + Morris Inc.
Printed in China
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Digital edition: 978-1-61060-233-4
Softcover edition: 978-1-59253-676-4
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