A design collection usually addresses a season, a
lifestyle, a specific group of fabrics for a specific
price point around an idea or theme, for a target
customer. The theme may be visual, conceptual, or
color based. A collection will often reflect the time
the language of fashion design
in which it was created, whether through
technological, color, or silhouette trends
or visual content, although a collection will
have a universal quality if it is made to last
beyond trends.
Most designers design and produce
collections. Although one-of-a-kind and
unique pieces can hold a higher value for
their labor and uniqueness, pieces that are
presented and created together reflect a
particular complex design process involving
functionality and cohesion that is engaging
for the viewer, the buyer, and the designer or
design team. Collections offer options within
a temporal theme and are usually produced
in quantity with a set of fabrics and shapes
selected for that season. A broad line or col-
lection enables the designer to reach a wider
audience with more options.
A theme, a shape, an art movement, a
new fabric manipulation, embroidery, color,
motif, treatment, or construction technique
may play across garments in a collection to
make it cohesive. A group of textures, prints,
a historical or cultural reference, explora-
tion of a silhouette, or attempts to solve a
specific design problem could also form the
basis for a collection. Choosing a selection
(continued on page 212)
Four-piece outerwear col-
lection, gouache. Pictured
are four unique silhouettes
in two fabrics, with contrast
yellow lining. Front and back
views emphasize horizontal
bands, while minimal seams
and edges in arcs or S-curves
wrap the body in careful
silhouettes. The necklines
are warm and flattering.
Rio de Janeiro, Brazil

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