Chapter 7

Overcoming Language Pressure Anxiety

Language in the breech: Some of the otherwise best and brightest are great in rehearsal but fall apart on the front lines. We address here how to proactively take control of key influence and persuasion language so as to create a “martial arts” of verbal communication.

Managing the Media

Even steeled and feared CEOs sometimes unravel in the face of media inquiry. So do presidential press secretaries. In fact, so do Presidents. (Remember Bill Clinton’s syntactically dreadful “It depends what ‘is’ is?”) Bold military leaders, athletes who perform under pressure, celebrities accustomed to the spotlight, all have withered before media heat.

Yet, this is an age where there is no expectation ...

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