Language in the breech: Some of the otherwise best and brightest are great in rehearsal but fall apart on the front lines. We address here how to proactively take control of key influence and persuasion language so as to create a âmartial artsâ of verbal communication.
Managing the Media
Even steeled and feared CEOs sometimes unravel in the face of media inquiry. So do presidential press secretaries. In fact, so do Presidents. (Remember Bill Clintonâs syntactically dreadful âIt depends what âisâ is?â) Bold military leaders, athletes who perform under pressure, celebrities accustomed to the spotlight, all have withered before media heat.
Yet, this is an age where there is no expectation ...