Chapter 10

The Language of the Future

What language is constant and what is merely trend? This is the “action planning” stage where we help you through the steps to make the approaches highly personal, immediately gratifying, and a part of the nature of your work and fabric of your spoken and written business and life.

What Is Really “Future Tense”?

Experts make predictions. They aren’t always right, but true experts are right more often than they’re wrong.

If we include in the boat of expertise authority, moral suasion, influence, respect, and admiration as shipmates, then we can conclude that in your personal life and your business pursuits your expertise is vital. You want colleagues to respect you. You’d no doubt prefer that your family ...

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