CHAPTER 12

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Types of Innovation

Demanding innovation is like scheduling spontaneity.

—UNKNOWN

Innovation is what happens when a single discovery or invention is handed over to the general public and commercialized. Researchers at universities usually are limited to the state of discovery and invention. And the often-quoted inventor’s lot frequently is simply incapacity and a lack of opportunity and appropriate framework for a profitable marketing of the discovery.

Innovation comes in two types: incremental, or gradual, innovation and disruptive innovation. Incremental innovation usually comes from experts and improves a technology or a process ...

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