CHAPTER 3
The iPhone Moment for the Automotive Industry
Coffee lets me think faster, tea lets me think deeper.
—APHORISM
It is a Thursday, a rainy one in some areas, but still there are long lines of people who’ve been waiting there from the early morning hours, all of them waiting for their opportunity to order a car they have not even seen yet. March 31, 2016, became the iPhone moment for the automotive industry, its historical watershed. Just as Apple’s presentation of the iPhone in 2007 was the trigger for the decline of the alpha companies Nokia and RIM within a period of just two years, Tesla’s Model 3 may well turn out to be the “final ...
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