CHAPTER 4
Data and Facts
About the Automotive Industry
A billion here, a billion there, and pretty soon you’re talking real money.
—EVERETT DIRKSEN
Eighty million new cars sold every year amount to an incredible $1,500 billion. This number is the result of the labor of the 14 largest automotive manufacturers, the so-called original equipment manufacturers (OEMs), a group of more than 50 brands, all of them household names for us, including Volkswagen, Toyota, Daimler, General Motors, Ford, Fiat, Chrysler, Honda, BMW, Nissan, Hyundai, Peugeot, Renault, and Kia.1
Despite this, the manufacturers actually do not build the majority of their vehicles ...
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