CHAPTER 9
Research, Innovation, Disruption
More Money, More Features
If everything seems under control, you’re just not going fast enough.
—MARIO ANDRETTI
Imagine that you are building a car containing components that are not used at all. Not only that, but those superfluous components increase the price of the vehicle for the end customer by several percentage points. You tell your sales staff not to talk about them or list them in any specifications. The reaction is predictable: you would lose your job very quickly.
This is exactly what Tesla did. There are some components already included in the software package that will only be supplemented ...
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